In 2012, I gave a presentation at a B2B marketing conference on the topic of social media in a business context. During that presentation I shared a story of how I helped one company cut their their paid advertising cost online by 49% and still gain 40% more qualified leads. The secret: leveraging linkedin and applying inbound marketing techniques together.
It’s 2015, LinkedIN has gained a stronger presence in China and I want to dive into the art of using this platform again. I believe that learning to make the most of this platform will actually help increase the amount of leads and customers for my business.
Keep watching my posts and follow along as I research and learn how to make the most of this professional networking platform. You wont want to miss this.
My Research and Experimentation Plan
- PROFILE SETTINGS
- HEADLINES AND SUMMARY
- CONTACT INFO
- CURRENT AND PAST EXPERIENCE
- SKILLS & RECOMMENDATIONS
- OTHER PROFILE AREAS
- SEARCHING SKILLS
- SHOULD I USE PREMIUM?
So far there are 12 topics that I plan to cover. Watch this space as things unfold. Should be pretty interesting. To be one of the first to receive the best practices that I find, subscribe to my newsletter.
BAM! We are underway